Social media as a tool for more opportunities
| dc.contributor.author | Bao, Bennice | |
| dc.date.accessioned | 2018-03-26T20:11:40Z | |
| dc.date.available | 2018-03-26T20:11:40Z | |
| dc.date.created | 2015-10-23 | |
| dc.date.issued | 2018-03-26 | |
| dc.description.abstract | This summer, I did my internship in an international fast food restaurant company and used the social media platform as a rich and interactive platform to engage with consumers as well as celebrities regarding various issues of concern. I have liked the career because I am able to possess good communication skills that are required for people in the service business for the purposes of engaging and communicating professionally with different people. I used social media to publish our restaurant’s variety of meals and other products. I communicated with our customers regarding the upcoming events and sales promotions by offering free birthday gifts and vouchers. I reached and encouraged various celebrities to visit the restaurant and be part of its strategy of ensuring delivery of healthy foods in a serene environment. Social media provided a perfect platform to carry out survey through customers’ reviews or feedback and also answering customers’ queries regarding our products. Through the internship, I acquired immense communication and presentation skills especially when using graphics on digital media. I also gained skills in aptitude writing by improving my command of the language as well as the ability to express myself in writing based on a customer-service mindset. | |
| dc.description.panabstract | All four of us did internships centered around utilizing social media for various organizations. We worked in bustling places across the globe, and had similar experiences. Whether it was a fashion show in New York City or Lahore, both posed last minute obstacles that had to be worked around. Unlike most desk jobs, social media puts a lot of emphasis on interpersonal relations. No amount of seminar classes could have prepared us for all the conversations we had to navigate; especially one-on-one meetings with unhappy clients. We all had to think on our feet and learn to adjust to changes on the fly. This new kind of work atmosphere also gave us a chance to reflect on our expectations versus reality. There were many things we were anticipating on our first day, and we left with something completely different. Overall, we all learned a lot of things that can’t be taught in the classroom, and came out with a whole new social network. | |
| dc.identifier.uri | http://hdl.handle.net/10166/4574 | |
| dc.language.iso | en_US | |
| dc.rights.restricted | public | |
| dc.title | Social media as a tool for more opportunities | |
| dc.title.alternative | #21stCentury |
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