Summer in the Hamptons: Intern Edition

dc.contributor.authorFinder, Nicolette
dc.date.accessioned2018-03-26T20:08:39Z
dc.date.available2018-03-26T20:08:39Z
dc.date.created2015-10-23
dc.date.issued2018-03-26
dc.description.abstractWorking as a Sales and Marketing/Event intern at Hamptons Magazine, I learned much about building and maintaining relationships with top clients. A free, weekly magazine, the profit came from selling ad spaces to local businesses, restaurants, and shops. A key component to such was building substantial relationships with clients that spend top dollar to be featured in the magazine. As a result, social media coverage and hosting private parties were a significant aspect of the job. This allowed for networking opportunities, as well as opened my eyes to the high demand for paper magazines, even though we live in a largely digital world. Small business owners and the Hamptons elite strive to get their names out there for people to see. I also learned the importance of professionalism in an office environment, as well as what goes into planning and hosting events, all while maintaining relationships with top clients that keep the magazine running each summer.
dc.description.panabstractAll four of us did internships centered around utilizing social media for various organizations. We worked in bustling places across the globe, and had similar experiences. Whether it was a fashion show in New York City or Lahore, both posed last minute obstacles that had to be worked around. Unlike most desk jobs, social media puts a lot of emphasis on interpersonal relations. No amount of seminar classes could have prepared us for all the conversations we had to navigate; especially one-on-one meetings with unhappy clients. We all had to think on our feet and learn to adjust to changes on the fly. This new kind of work atmosphere also gave us a chance to reflect on our expectations versus reality. There were many things we were anticipating on our first day, and we left with something completely different. Overall, we all learned a lot of things that can’t be taught in the classroom, and came out with a whole new social network.
dc.identifier.urihttp://hdl.handle.net/10166/4568
dc.language.isoen_US
dc.rights.restrictedpublic
dc.titleSummer in the Hamptons: Intern Edition
dc.title.alternative#21stCentury

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