Small School to Small Business: What can you learn from a small independent business?

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dc.contributor.authorWoody, Leela
dc.date.accessioned2018-03-26T19:58:59Z
dc.date.available2018-03-26T19:58:59Z
dc.date.created2015-10-23
dc.date.issued2018-03-26
dc.description.abstractHow do you get people interested and invested in a small local bookstore? This presentation will explore this question as well as what it means to work in a small business. Books are dying in popularity. For entertainment, the general public usually turns to the TV or computer. If people are interested in reading, often its with a kindle or other E-reader. In order to market for a small business, one has to really hone in on what the community wants and needs. This is a different climate from academia, and furthermore different than the "office" image that we imagine as a professional workspace. This presentation seeks to explore these ideas and speak to the transfer of skills developed at the college to the work place.
dc.description.panabstractGlobalization and digitalization have drastically changed the way industries function today. So how do small businesses fit into the picture? This panel is comprised of students who have worked in Video Production, PR, Marketing, and Photography across the globe. Yet all of us decided to work in small business organizations. Why? Because of the unique benefits that interns can only get through working with small organizations. As a panel we will discuss both these pros and the cons that come with working in this environment, in addition to the realities of working in the media and marketing fields. Join us!
dc.identifier.urihttp://hdl.handle.net/10166/4562
dc.language.isoen_US
dc.rights.restrictedpublic
dc.titleSmall School to Small Business: What can you learn from a small independent business?
dc.title.alternativeLocal to Global: Exploring the Digital Age through Small Business

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