Selling the Seas: Global Marketing at Royal Caribbean
| dc.contributor.author | Maitre, Stephanie Henriette | |
| dc.date.accessioned | 2015-08-24T15:15:57Z | |
| dc.date.available | 2015-08-24T15:15:57Z | |
| dc.date.created | 2014-10-17 | |
| dc.date.gradyear | 2015 | en_US |
| dc.date.issued | 2015-08-24 | |
| dc.description.abstract | Royal Caribbean International is a leading cruise line with 16 markets spanning across the globe. One of the challenges large corporations face is the lack of communication across their global offices. As a Global Sales and Marketing intern, I implemented an online platform and created a Best Practices program. These initiatives will allow global marketing teams to efficiently share ideas and strategize ways to strengthen Royal Caribbean's brand in order to reach a larger international audience. This presentation will discuss how these initiatives came to fruition, to create an internal sense of corporate global consciousness, bringing Royal Caribbean Marketing together as “One Brand. One Team.” | en_US |
| dc.description.panabstract | Seeking change? So are we. “From Corporate to Grassroots” will explore each panelist’s contribution to the mission of the organizations they worked with, and the ways they purposefully sought to engage in a global discourse. This panel will demonstrate that no matter what field you work in, you must approach learning with a higher sense of consciousness: How effective are your actions? How does your work benefit local societies and the global community? The panelists welcome students who question whether they can contribute meaningfully in a corporate environment or generate direct change through grassroots initiatives. Join the discourse of purposeful global engagement. Be an active agent of change. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10166/3717 | |
| dc.language.iso | en_US | en_US |
| dc.rights.restricted | public | en_US |
| dc.title | Selling the Seas: Global Marketing at Royal Caribbean | en_US |
| dc.title.alternative | Expanding Global Consciousness: From Corporate to Grassroots | en_US |