Exposing Existing Environmental Morals – the Search for Action within Environmental Issues
Date
2017-05-05
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Abstract
This project seeks to understand the many ways to connect people’s preexisting
morals and interests to their involvement with different organizations and causes. This
information will then be used in order to expand their involvement to environmental
issues. Past literature focuses on the creation of morals, environmental ethics
surrounding who is responsible for tackling environmental issues, and how messages get
framed. This literature, therefore, helps to answer the question, how does one’s
preexisting values and morals, given their current participation and involvement, help us
better understand how to make people care about the environment. There are very few
pieces of literature that have studied the reasons why people join organizations or how to
make them care more about the environment, particularly at the college level. A survey
distributed to Mount Holyoke students that had 45 respondents was analyzed to find the
relationship between their organizational commitments, morality, and environmental
issues. The data shows that more exposure to environmental issues and participating in
any activities creates positive self-efficacy by which people feel like they can do more to
protect the environment.
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Keywords
Participation, Morals, Values, Self Efficacy, Environment