Galloping Toward My Future: Bridging the Divide Between Communitcations and the Equine Industry
| dc.contributor.author | Calas, Stephanie | |
| dc.date.accessioned | 2018-03-27T19:25:10Z | |
| dc.date.available | 2018-03-27T19:25:10Z | |
| dc.date.created | 2016-10-21 | |
| dc.date.gradyear | 2017 | |
| dc.date.issued | 2018-03-27 | |
| dc.description.abstract | Communications is a little-known, but exceptionally important element of the equine industry. This summer, I made strides in combining my passions and bridging the divide between two potential career focuses in my role as the Marketing and Communications Intern at the Mount Holyoke College Equestrian Center. The Equestrian Center is located on Mount Holyoke’s campus, and is home to four prestigious equestrian teams during the academic year. Over the summer, the facility stays active by hosting riding competitions, conducting facility rentals to different equine-centric programs, and giving tours to prospective students. Aside from the hard work of riding instructors, coaches, and barn staff, running a small business like the Equestrian Center requires the skill of a group of individuals dedicated to marketing and communications. For my contribution as an intern, I performed tasks including assisting in running facility rentals, creating and publishing advertisements, managing and updating the business’ social media accounts, and writing short pieces for local equine journals and blogs. My most intensive project was assisting in planning and running a nationally-recognized dressage competition. During this two-day event, my role was to coordinate, organize, and lead a group of volunteers. An unanticipated surprise during my summer was the amount of time I spent learning about marketing for a small business. This unexpected insight afforded me a greater understanding of equine communications, and helped me focus my career goals toward journalism and event planning in the equine industry. | |
| dc.description.panabstract | The summer before our senior year, this panel completed marketing internships at four different institutions. Though we completed varying tasks within our diverse roles, the main overlap resided in the knowledge we gained as we experienced everything the marketing and communications world had to offer. In unique ways, each panel member learned that in order to grow as professionals, we had to get our hands dirty and jump in. Brittney collaborated with a Danish alumna to create her six week internship experience in Copenhagen, Denmark thanks to the MHC Alumnae Association. This alumna and her colleague, both of whom are independent business consultants, required Brittney to conduct research for business development, and create international press releases. Stephanie Calas spent her summer as a marketing and communications intern at Mount Holyoke College’s renowned Equestrian Center. In addition to learning how to produce and publish advertisements online and in local equine publications, Stephanie organized and planned facility rentals, served as the volunteer coordinator at a nationally-recognized equestrian competition and managed the business’ social media accounts. Jojo Youngerman worked for Airware, a commercial drone technology startup in San Francisco. She not only was heavily involved with each aspect of marketing -- from PR, to event planning, to content, to digital -- but also worked with Airware's customer engagement and product teams to further support sales. Libby Corvin interned for H&L Partners, a national marketing firm headquartered in San Francisco. There she networked, developed and presented competitive analyses, and worked directly with McDonald’s and Toyota clients in Northern California. Our panel’s presentations will exemplify how, through the breadth of our internships, each member adapted to constantly changing work environments and expectations. This panel highlights the ways in which students can grow from proactive open-mindedness and embracing the multi-functionality of marketing and/or communications internships. | |
| dc.identifier.uri | http://hdl.handle.net/10166/4589 | |
| dc.language.iso | en_US | |
| dc.rights.restricted | public | |
| dc.title | Galloping Toward My Future: Bridging the Divide Between Communitcations and the Equine Industry | |
| dc.title.alternative | Multi-Functionality in Business and Communications |