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dc.contributor.authorHaley-Banez, Jordain
dc.date.accessioned2018-03-26T19:46:02Z
dc.date.available2018-03-26T19:46:02Z
dc.date.created2015-10-23
dc.date.issued2018-03-26
dc.identifier.urihttp://hdl.handle.net/10166/4555
dc.description.abstractDuring my internship, I worked for a start-up PR firm called Evil Genius Group, located in Manhattan. It was lead by Victor Cipolla, a man who had vast experience working for other firms before deciding to branch off and start his own. When I began, the firm had just turned one year old, but it already had an impressive amount of clients. I soon learned that when Vic warned me that there was no such thing as “an average day in the PR world,” he was being quite genuine. Every time I stepped into the office, I had no idea what kind of task lay ahead of me. I might be making phone calls, searching for event sponsors, sitting in on meetings, or running around New York searching for venues. My firm also worked for a variety of different clients; one week I was ghost writing posts for a Pilates blog, and the next I was overseeing the casting of male models for a fashion show. The work didn’t stop at the office either; due to different time zones and shifting social media trends, I had to keep a close eye on everything that was going on. Keeping one’s finger on the pulse of social media was essential to helping our clients gain a significant following. Overall, this internship helped me learn to think on my feet, and adapt to nearly any situation.
dc.language.isoen_US
dc.titleStart up Social Media
dc.title.alternative#21stCentury
dc.rights.restrictedpublic
dc.description.panabstractAll four of us did internships centered around utilizing social media for various organizations. We worked in bustling places across the globe, and had similar experiences. Whether it was a fashion show in New York City or Lahore, both posed last minute obstacles that had to be worked around. Unlike most desk jobs, social media puts a lot of emphasis on interpersonal relations. No amount of seminar classes could have prepared us for all the conversations we had to navigate; especially one-on-one meetings with unhappy clients. We all had to think on our feet and learn to adjust to changes on the fly. This new kind of work atmosphere also gave us a chance to reflect on our expectations versus reality. There were many things we were anticipating on our first day, and we left with something completely different. Overall, we all learned a lot of things that can’t be taught in the classroom, and came out with a whole new social network.


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