Browsing by Author "O'Carroll, Kelley"
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The Influence of Social Identity Salience, Mood and Impulsivity During Emerging Adulthood on Object Relevant Purchase Intentions
Marwah, Miel (2020-06-02)This study examined the relationship between mood, impulsivity and social identity priming and their influence on relevant purchasing decisions among emerging adults. Participants were required to complete a survey that ...