WEBVTT

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Hello, everyone.

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My name is Bennice
Bao [INAUDIBLE]

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and international student
originating from China.

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Today, I'm going to talk
about taking social media,

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global opportunities.

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Last summer, I did
my internship in Yum!

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Brands China, international
fast food company

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that operates a license
[INAUDIBLE] Taco Bell,

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KFC, Pizza Hut, and Wing Street.

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I worked for the PR public
relation department.

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Basically, my
responsibilities were

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posting articles that
include interesting facts

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about my restaurants, as well
as [INAUDIBLE] activities

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in our official Weibo, similar
to Facebook page and reply

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consumers questions.

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Besides, I invited celebrities
from different areas,

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like from artists, to
photographers, from athletes,

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to [INAUDIBLE], to [INAUDIBLE].

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When talking about
social media, people

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think of make friends,
create, share,

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or exchange information, or
ideas, or just kill the time.

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Actually, social media
could do a lot more.

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It helps build up a
business and bring

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a little more opportunities
for both the consumers,

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and the enterprises.

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With the increasing
popularity of social media

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and mobile phone
application in China,

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more and more people are used
to achieve their daily needs

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through the social media
through these apps.

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So as such, we offer the
app, KFC Home Delivery

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for the new patterns
of consumption.

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With this application
[INAUDIBLE]

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people could obviously
just make one click,

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and enjoy the delicious
and quality food at home,

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and share their comment
of the consumer experience

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with others.

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As long as the app works,
me and other individuals

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could be offered the jobs
and the opportunities

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to do the internship.

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And I'm going to work for the
consumer services propaganda.

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The application offered a
range and interaction platform,

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which I could engage
with consumers as well

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as celebrities
regarding [INAUDIBLE]..

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I used social media
to [INAUDIBLE] variety

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of meals and other products.

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I communicate with our consumers
regarding the upcoming events

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and self promotions by offering
free [INAUDIBLE] and vouchers.

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Social media offer
a perfect platform

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to [INAUDIBLE] the customer
reviews or feedback,

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and then so answering
consumer's [INAUDIBLE]

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regarding our products.

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Yes, sometimes
consumers do complain.

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For example, they complain that
the size of their hamburgers

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are way smaller than
as shown on the ads.

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Yes, their complaints
[INAUDIBLE]..

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And for a period of struggle,
engaging and communicating

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professionally with their
comments [INAUDIBLE],,

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I can put my comment on the
left as well as the ability

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to express myself.

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In communicating the [INAUDIBLE]
consumer [INAUDIBLE]..

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Also, I wished and encouraged
[INAUDIBLE] celebrities

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to leave the
restaurant and be part

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of the strategy of ensuring
delivering the healthy food

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in [INAUDIBLE] environment.

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A lot of people
have [INAUDIBLE]..

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They may also want to
have their [INAUDIBLE]..

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So our restaurant could be
an interesting combination

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of the spiritual and
[INAUDIBLE] combination.

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However, I may have
some difficulties.

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I may have some
stubborn celebrities

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who don't want to come because
they think the restaurant is

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just not the right place to give
out such professional speech

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or talk.

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So I think a lot of
interprofessional communication

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with them and pursuing them,
how could we benefit each other,

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and what we could get
from having such a speech.

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At the beginning
of my internship,

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I did not expect that I could
learn a lot on [INAUDIBLE]..

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And there are some interesting
facts about my expectations

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versus the reality.

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At first, I think we just
take the responsibility

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for our faults.

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But later, I figure
out we need to take

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the corporate social
responsibility

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into our matrix, which for
instance, a consumer falls down

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in our bathroom.

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We [INAUDIBLE] see
it's not our fault.

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We need to go check
if he's OK, or if he

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needs some further help
to get to the hospital.

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And here, we will pay
part of the hospital fees.

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And secondly, I think
using my student status,

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I could increase the ability
between those celebrities

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and me, however those
people usually think

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because we have students who
are not this professional,

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and we don't have
that more power

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to make a decision, so some
difficulties with that part.

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And through the internship, I
acquired immense communication

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and presentation
skills, especially when

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using graphics
and digital media.

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And I can gradually communicate
with people [INAUDIBLE]..

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Thank you.

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[APPLAUSE]

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