1
00:00:00,000 --> 00:00:00,760


2
00:00:00,760 --> 00:00:01,630
Hello, everyone.

3
00:00:01,630 --> 00:00:04,368
My name is Bennice
Bao [INAUDIBLE]

4
00:00:04,368 --> 00:00:07,885
and international student
originating from China.

5
00:00:07,885 --> 00:00:10,498
Today, I'm going to talk
about taking social media,

6
00:00:10,498 --> 00:00:13,450
global opportunities.

7
00:00:13,450 --> 00:00:15,867
Last summer, I did
my internship in Yum!

8
00:00:15,867 --> 00:00:18,982
Brands China, international
fast food company

9
00:00:18,982 --> 00:00:22,105
that operates a license
[INAUDIBLE] Taco Bell,

10
00:00:22,105 --> 00:00:25,540
KFC, Pizza Hut, and Wing Street.

11
00:00:25,540 --> 00:00:29,040
I worked for the PR public
relation department.

12
00:00:29,040 --> 00:00:31,980
Basically, my
responsibilities were

13
00:00:31,980 --> 00:00:35,590
posting articles that
include interesting facts

14
00:00:35,590 --> 00:00:38,394
about my restaurants, as well
as [INAUDIBLE] activities

15
00:00:38,394 --> 00:00:43,766
in our official Weibo, similar
to Facebook page and reply

16
00:00:43,766 --> 00:00:45,330
consumers questions.

17
00:00:45,330 --> 00:00:49,640
Besides, I invited celebrities
from different areas,

18
00:00:49,640 --> 00:00:56,670
like from artists, to
photographers, from athletes,

19
00:00:56,670 --> 00:00:59,360
to [INAUDIBLE], to [INAUDIBLE].

20
00:00:59,360 --> 00:01:03,680


21
00:01:03,680 --> 00:01:05,750
When talking about
social media, people

22
00:01:05,750 --> 00:01:08,670
think of make friends,
create, share,

23
00:01:08,670 --> 00:01:13,670
or exchange information, or
ideas, or just kill the time.

24
00:01:13,670 --> 00:01:16,820
Actually, social media
could do a lot more.

25
00:01:16,820 --> 00:01:19,210
It helps build up a
business and bring

26
00:01:19,210 --> 00:01:24,423
a little more opportunities
for both the consumers,

27
00:01:24,423 --> 00:01:27,000
and the enterprises.

28
00:01:27,000 --> 00:01:29,510
With the increasing
popularity of social media

29
00:01:29,510 --> 00:01:32,780
and mobile phone
application in China,

30
00:01:32,780 --> 00:01:36,670
more and more people are used
to achieve their daily needs

31
00:01:36,670 --> 00:01:38,851
through the social media
through these apps.

32
00:01:38,851 --> 00:01:43,580
So as such, we offer the
app, KFC Home Delivery

33
00:01:43,580 --> 00:01:46,980
for the new patterns
of consumption.

34
00:01:46,980 --> 00:01:49,450
With this application
[INAUDIBLE]

35
00:01:49,450 --> 00:01:52,555
people could obviously
just make one click,

36
00:01:52,555 --> 00:01:56,380
and enjoy the delicious
and quality food at home,

37
00:01:56,380 --> 00:02:01,030
and share their comment
of the consumer experience

38
00:02:01,030 --> 00:02:02,470
with others.

39
00:02:02,470 --> 00:02:06,265
As long as the app works,
me and other individuals

40
00:02:06,265 --> 00:02:09,419
could be offered the jobs
and the opportunities

41
00:02:09,419 --> 00:02:11,162
to do the internship.

42
00:02:11,162 --> 00:02:15,626
And I'm going to work for the
consumer services propaganda.

43
00:02:15,626 --> 00:02:19,450


44
00:02:19,450 --> 00:02:23,070
The application offered a
range and interaction platform,

45
00:02:23,070 --> 00:02:26,940
which I could engage
with consumers as well

46
00:02:26,940 --> 00:02:30,354
as celebrities
regarding [INAUDIBLE]..

47
00:02:30,354 --> 00:02:34,950
I used social media
to [INAUDIBLE] variety

48
00:02:34,950 --> 00:02:36,588
of meals and other products.

49
00:02:36,588 --> 00:02:41,780
I communicate with our consumers
regarding the upcoming events

50
00:02:41,780 --> 00:02:46,420
and self promotions by offering
free [INAUDIBLE] and vouchers.

51
00:02:46,420 --> 00:02:49,672
Social media offer
a perfect platform

52
00:02:49,672 --> 00:02:53,614
to [INAUDIBLE] the customer
reviews or feedback,

53
00:02:53,614 --> 00:02:55,770
and then so answering
consumer's [INAUDIBLE]

54
00:02:55,770 --> 00:02:58,035
regarding our products.

55
00:02:58,035 --> 00:03:02,161
Yes, sometimes
consumers do complain.

56
00:03:02,161 --> 00:03:04,660
For example, they complain that
the size of their hamburgers

57
00:03:04,660 --> 00:03:10,740
are way smaller than
as shown on the ads.

58
00:03:10,740 --> 00:03:13,110
Yes, their complaints
[INAUDIBLE]..

59
00:03:13,110 --> 00:03:16,972


60
00:03:16,972 --> 00:03:21,470
And for a period of struggle,
engaging and communicating

61
00:03:21,470 --> 00:03:27,423
professionally with their
comments [INAUDIBLE],,

62
00:03:27,423 --> 00:03:32,390
I can put my comment on the
left as well as the ability

63
00:03:32,390 --> 00:03:33,840
to express myself.

64
00:03:33,840 --> 00:03:38,510
In communicating the [INAUDIBLE]
consumer [INAUDIBLE]..

65
00:03:38,510 --> 00:03:42,840
Also, I wished and encouraged
[INAUDIBLE] celebrities

66
00:03:42,840 --> 00:03:44,594
to leave the
restaurant and be part

67
00:03:44,594 --> 00:03:47,910
of the strategy of ensuring
delivering the healthy food

68
00:03:47,910 --> 00:03:50,380
in [INAUDIBLE] environment.

69
00:03:50,380 --> 00:03:53,040
A lot of people
have [INAUDIBLE]..

70
00:03:53,040 --> 00:03:56,637
They may also want to
have their [INAUDIBLE]..

71
00:03:56,637 --> 00:04:00,450
So our restaurant could be
an interesting combination

72
00:04:00,450 --> 00:04:05,570
of the spiritual and
[INAUDIBLE] combination.

73
00:04:05,570 --> 00:04:09,880
However, I may have
some difficulties.

74
00:04:09,880 --> 00:04:12,020
I may have some
stubborn celebrities

75
00:04:12,020 --> 00:04:16,050
who don't want to come because
they think the restaurant is

76
00:04:16,050 --> 00:04:22,980
just not the right place to give
out such professional speech

77
00:04:22,980 --> 00:04:26,140
or talk.

78
00:04:26,140 --> 00:04:29,372
So I think a lot of
interprofessional communication

79
00:04:29,372 --> 00:04:33,758
with them and pursuing them,
how could we benefit each other,

80
00:04:33,758 --> 00:04:37,802
and what we could get
from having such a speech.

81
00:04:37,802 --> 00:04:40,994


82
00:04:40,994 --> 00:04:42,410
At the beginning
of my internship,

83
00:04:42,410 --> 00:04:47,616
I did not expect that I could
learn a lot on [INAUDIBLE]..

84
00:04:47,616 --> 00:04:50,898
And there are some interesting
facts about my expectations

85
00:04:50,898 --> 00:04:52,380
versus the reality.

86
00:04:52,380 --> 00:04:57,950
At first, I think we just
take the responsibility

87
00:04:57,950 --> 00:04:59,480
for our faults.

88
00:04:59,480 --> 00:05:02,820
But later, I figure
out we need to take

89
00:05:02,820 --> 00:05:04,380
the corporate social
responsibility

90
00:05:04,380 --> 00:05:11,553
into our matrix, which for
instance, a consumer falls down

91
00:05:11,553 --> 00:05:14,451
in our bathroom.

92
00:05:14,451 --> 00:05:17,060


93
00:05:17,060 --> 00:05:20,040
We [INAUDIBLE] see
it's not our fault.

94
00:05:20,040 --> 00:05:23,390
We need to go check
if he's OK, or if he

95
00:05:23,390 --> 00:05:25,930
needs some further help
to get to the hospital.

96
00:05:25,930 --> 00:05:29,050
And here, we will pay
part of the hospital fees.

97
00:05:29,050 --> 00:05:32,550
And secondly, I think
using my student status,

98
00:05:32,550 --> 00:05:38,017
I could increase the ability
between those celebrities

99
00:05:38,017 --> 00:05:44,210
and me, however those
people usually think

100
00:05:44,210 --> 00:05:48,455
because we have students who
are not this professional,

101
00:05:48,455 --> 00:05:52,800
and we don't have
that more power

102
00:05:52,800 --> 00:05:58,860
to make a decision, so some
difficulties with that part.

103
00:05:58,860 --> 00:06:02,590
And through the internship, I
acquired immense communication

104
00:06:02,590 --> 00:06:05,860
and presentation
skills, especially when

105
00:06:05,860 --> 00:06:08,826
using graphics
and digital media.

106
00:06:08,826 --> 00:06:14,620
And I can gradually communicate
with people [INAUDIBLE]..

107
00:06:14,620 --> 00:06:15,520
Thank you.

108
00:06:15,520 --> 00:06:17,506
[APPLAUSE]

109
00:06:17,506 --> 00:06:18,006