WEBVTT

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Hi, everyone.

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I'm Nicolette Finder.

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So I am a junior.

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I'm from Southampton, New York.

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I'm an anthropology major and
a journalism media and public

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discourse minor.

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And this summer, I interned
in the sales and marketing

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department for
Hamptons Magazine.

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So Hamptons Magazine is one out
of 11 Niche Media publications.

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So Niche Media is
a publisher that

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publishes lifestyle magazines.

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So they celebrate art, culture,
fashion, philanthropy, dining,

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real estate.

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And each magazine reflects
uniquely on the city

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that it represents.

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So Hamptons Magazine is--

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actually, the main
New York publication

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is Gotham Magazine, which
is based in New York City.

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So Hamptons Magazine is
just a seasonal outlet.

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And so, that office is located
in my hometown, Southampton,

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New York.

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So the magazine is 36 years old.

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It's seasonal, weekly,
and a free publication

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that is put out on magazine
stands throughout the Hamptons

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from Memorial Day to Labor Day.

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This year we had 12 issues.

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Since the magazine is
free, the way we make money

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is by selling ads to
people and businesses that

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want to advertise with us.

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So the focus of our
magazine is really

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on real estate, interior design,
fashion, jewelry, dining,

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entertainment--
things that people

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want to know about in an area.

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So they say the
Hamptons is recognized

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as the preeminent
voice of the Hamptons.

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So it really kind of
connects the locals

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and all the summer vacationers
we have in the summer.

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[INAUDIBLE]

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So the team--

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I worked with a very
big team, but I really

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only worked with a few people.

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So our publisher, Deborah,
she is always busy.

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She is running around.

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She's on the left.

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She is always on conference
calls or meeting with clients

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or doing fancy lunches.

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And so, our editor in
chief, Samantha Yates,

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is kind of similar--
that's her--

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she was never really
in the office,

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but we got to work
with them at events.

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So I really worked with the
directors of advertising,

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Victoria and Jim.

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They both worked on different
ports of Long Island,

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so they have very
different clients.

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And so, that was
interesting to see.

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I worked with Jim on
a lot of projects.

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I got to do event
calendars with him.

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So I would find out what's
happening on the north port,

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and write up little
blurbs about them,

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and they were posted
on the website.

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So our event marketing director,
Joanna Tucker, she kind of

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organizes and hosts
all the events

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that we do throughout
the summer.

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So our events were
generally posted

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when an issue was released or
just for like, our top clients.

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Usually they were like style
talks or Sunday brunches,

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we hosted a golf tournament.

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So our business development
manager, Emma Behringer,

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I actually went to high school
with her so that's kind of fun.

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She was really
Deborah's assistant.

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But I worked on
a special project

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with her this
summer in developing

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a what's called "The
List" of her magazine.

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So I got to edit the list,
make sure there were no typos,

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and make sure there
was no repeating names.

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And at the end of the summer,
in the Labor Day issue,

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she published my name on
the list, which was cool.

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I agreed to that.

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Our business development
coordinator, Ali Winter,

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she was kind of my supervisor.

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I answered to her.

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She told us what to do.

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She kind of ran the
office, so she just

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told us what to do every day.

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Our event marketing
coordinators, Brittany Gold

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and Ali Wilson, I went to
high school with them too--

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they just worked for Joanna.

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And this summer, we had
a group of ten interns.

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So we worked in the
office two days a week

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and then events on the weekends.

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So I really kind of balanced
two jobs this summer

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because they were
very different.

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I worked in the office.

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It was a lot of just
basic office tasks.

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But two fun things that
I did in the office--

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I got to work on a
social media calendar.

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So as part of the package
that clients buy--

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they buy ad space on
Facebook or Instagram

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so we got to develop
the calendar for when

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we were going to post.

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And also, I got to work
on an events calendar.

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And I did events
from June to August.

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I wrote little blurbs
about them, when they were,

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what they were, and that was
published on the website, which

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was really cool.

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And so, at the events, we did
the basic set up and clean up,

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but I also got to do
social media coverage.

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We would take pictures
of Deborah or Sam

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and the wine they were
drinking and the clothes

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they were wearing
and the jewelry

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they were wearing
kind of just to market

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the sponsors of our events.

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And then photography-- I was
asked to do photography a lot

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actually.

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And so, we would just match
the names and the numbers

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and then they would publish
on the [INAUDIBLE] magazine.

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So the events calendar--

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I got to work on that.

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I did four events calendars.

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That's me on the list.

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Yeah.

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And also, these are
pictures from our events.

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You know, clearly,
it's all strategic.

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That's from the Hampton
Classic and from a lot

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of other events we did.

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I took that picture and I
got to post it on Instagram.

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So basically, part of my
internship this summer

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was rooted in
promoting our magazine

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through various social
media platforms,

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but we really only use
Facebook and Instagram.

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So social media is a part
of promoting our magazine,

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specifically.

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It helped to advertise our
feature stories, our cover

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stories, our cover stars
promoting our events.

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So from the pictures,
it's important we capture

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the sponsors of our events.

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It's part of their
package, so they

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expect that we're
going to advertise

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for them throughout the summer.

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It also kind of made me realize
that a lot of social media

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is scripted, it's
very strategic,

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and it's the interns
that run the pages.

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We're kind of part of
this now generation,

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so we know the whole, like,
social media etiquette, when

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to post, what to post, what
people are going to like.

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So we're controlling
social media,

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we're controlling
communication, and we're

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controlling how we advertise.

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And then another
part of my internship

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was networking and those
interpersonal connections.

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Much of my networking
happened within the office.

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Like I said, like, the
three people that I worked

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with closely, they were only
24, and I went to high school

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with two of them.

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So it was cool to hear their
experience because they all

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went through the internship
and then they all got jobs.

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So it was interesting
to hear, you know,

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what my next steps are in
getting a job in this field.

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And so, I also got to learn
their style of professionalism,

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which was kind of unique, how
they communicate with clients

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and how I could communicate
with clients at events,

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and when I would answer calls
or see them in the office.

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I also kind of learned that
it's OK to ask for help.

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It's OK to be unsure of what
is expected of me and ask.

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So, lastly, my expectation
versus reality--

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I thought this
internship was going

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to be a little more structured.

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I thought I would
come in every day

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and have a list of things
I needed to get done

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and I would know, sitting
at a desk, answering calls.

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But it really wasn't like that.

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I would come in some
days and have one project

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and some days I would
have six projects.

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So it really
depended on the day.

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So there were also,
like, three interns

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in the office every day.

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So some days they would--

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you'd be doing nothing while
they were working on a project.

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And that's kind of--

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you're like, what do
I do for all this time

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and I'm just sitting around.

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But we make it work.

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I also thought it
was going to be

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more of a marketing internship.

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And I didn't know that I was
going to get to work events,

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so that was really cool because
that was my favorite part.

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I got to meet some cool people.

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I worked a golf classic.

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I worked a grand
prix [INAUDIBLE]..

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So I got to meet a
lot of cool people

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and see that whole world.

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So, really, just after
spending my whole summer

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working for a local
magazine, it taught

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that Mount Holyoke
really has prepared

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me to communicate and work with
people in a professional way

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and use my skills
that I gained here.

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I think that, the
future, I'd like

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to work for a bigger magazine
and do a little more marketing.

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So that's kind of what I'm
hoping for next summer.

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But I think it was
a good first start.

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So, thank you.

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