1
00:00:00,000 --> 00:00:00,890


2
00:00:00,890 --> 00:00:01,924
Hi, everyone.

3
00:00:01,924 --> 00:00:04,590
I'm Nicolette Finder.

4
00:00:04,590 --> 00:00:07,660
So I am a junior.

5
00:00:07,660 --> 00:00:09,680
I'm from Southampton, New York.

6
00:00:09,680 --> 00:00:12,512
I'm an anthropology major and
a journalism media and public

7
00:00:12,512 --> 00:00:13,310
discourse minor.

8
00:00:13,310 --> 00:00:16,440
And this summer, I interned
in the sales and marketing

9
00:00:16,440 --> 00:00:19,795
department for
Hamptons Magazine.

10
00:00:19,795 --> 00:00:23,640
So Hamptons Magazine is one out
of 11 Niche Media publications.

11
00:00:23,640 --> 00:00:25,530
So Niche Media is
a publisher that

12
00:00:25,530 --> 00:00:27,900
publishes lifestyle magazines.

13
00:00:27,900 --> 00:00:32,220
So they celebrate art, culture,
fashion, philanthropy, dining,

14
00:00:32,220 --> 00:00:33,330
real estate.

15
00:00:33,330 --> 00:00:36,806
And each magazine reflects
uniquely on the city

16
00:00:36,806 --> 00:00:39,100
that it represents.

17
00:00:39,100 --> 00:00:42,100
So Hamptons Magazine is--

18
00:00:42,100 --> 00:00:44,880
actually, the main
New York publication

19
00:00:44,880 --> 00:00:48,561
is Gotham Magazine, which
is based in New York City.

20
00:00:48,561 --> 00:00:50,950
So Hamptons Magazine is
just a seasonal outlet.

21
00:00:50,950 --> 00:00:53,425
And so, that office is located
in my hometown, Southampton,

22
00:00:53,425 --> 00:00:54,120
New York.

23
00:00:54,120 --> 00:00:57,022
So the magazine is 36 years old.

24
00:00:57,022 --> 00:00:59,245
It's seasonal, weekly,
and a free publication

25
00:00:59,245 --> 00:01:02,400
that is put out on magazine
stands throughout the Hamptons

26
00:01:02,400 --> 00:01:06,300
from Memorial Day to Labor Day.

27
00:01:06,300 --> 00:01:08,610
This year we had 12 issues.

28
00:01:08,610 --> 00:01:11,220
Since the magazine is
free, the way we make money

29
00:01:11,220 --> 00:01:14,420
is by selling ads to
people and businesses that

30
00:01:14,420 --> 00:01:16,750
want to advertise with us.

31
00:01:16,750 --> 00:01:18,360
So the focus of our
magazine is really

32
00:01:18,360 --> 00:01:21,900
on real estate, interior design,
fashion, jewelry, dining,

33
00:01:21,900 --> 00:01:24,210
entertainment--
things that people

34
00:01:24,210 --> 00:01:26,400
want to know about in an area.

35
00:01:26,400 --> 00:01:28,960
So they say the
Hamptons is recognized

36
00:01:28,960 --> 00:01:31,305
as the preeminent
voice of the Hamptons.

37
00:01:31,305 --> 00:01:33,120
So it really kind of
connects the locals

38
00:01:33,120 --> 00:01:36,368
and all the summer vacationers
we have in the summer.

39
00:01:36,368 --> 00:01:37,780
[INAUDIBLE]

40
00:01:37,780 --> 00:01:39,100
So the team--

41
00:01:39,100 --> 00:01:41,260
I worked with a very
big team, but I really

42
00:01:41,260 --> 00:01:43,400
only worked with a few people.

43
00:01:43,400 --> 00:01:45,547
So our publisher, Deborah,
she is always busy.

44
00:01:45,547 --> 00:01:47,008
She is running around.

45
00:01:47,008 --> 00:01:48,470
She's on the left.

46
00:01:48,470 --> 00:01:50,895
She is always on conference
calls or meeting with clients

47
00:01:50,895 --> 00:01:53,260
or doing fancy lunches.

48
00:01:53,260 --> 00:01:55,150
And so, our editor in
chief, Samantha Yates,

49
00:01:55,150 --> 00:01:56,730
is kind of similar--
that's her--

50
00:01:56,730 --> 00:01:58,188
she was never really
in the office,

51
00:01:58,188 --> 00:02:00,310
but we got to work
with them at events.

52
00:02:00,310 --> 00:02:03,490
So I really worked with the
directors of advertising,

53
00:02:03,490 --> 00:02:05,180
Victoria and Jim.

54
00:02:05,180 --> 00:02:07,920
They both worked on different
ports of Long Island,

55
00:02:07,920 --> 00:02:09,570
so they have very
different clients.

56
00:02:09,570 --> 00:02:12,927
And so, that was
interesting to see.

57
00:02:12,927 --> 00:02:15,050
I worked with Jim on
a lot of projects.

58
00:02:15,050 --> 00:02:17,580
I got to do event
calendars with him.

59
00:02:17,580 --> 00:02:20,310
So I would find out what's
happening on the north port,

60
00:02:20,310 --> 00:02:21,893
and write up little
blurbs about them,

61
00:02:21,893 --> 00:02:23,510
and they were posted
on the website.

62
00:02:23,510 --> 00:02:26,514
So our event marketing director,
Joanna Tucker, she kind of

63
00:02:26,514 --> 00:02:27,930
organizes and hosts
all the events

64
00:02:27,930 --> 00:02:31,720
that we do throughout
the summer.

65
00:02:31,720 --> 00:02:33,790
So our events were
generally posted

66
00:02:33,790 --> 00:02:37,896
when an issue was released or
just for like, our top clients.

67
00:02:37,896 --> 00:02:41,370
Usually they were like style
talks or Sunday brunches,

68
00:02:41,370 --> 00:02:43,870
we hosted a golf tournament.

69
00:02:43,870 --> 00:02:46,490
So our business development
manager, Emma Behringer,

70
00:02:46,490 --> 00:02:49,570
I actually went to high school
with her so that's kind of fun.

71
00:02:49,570 --> 00:02:51,550
She was really
Deborah's assistant.

72
00:02:51,550 --> 00:02:53,350
But I worked on
a special project

73
00:02:53,350 --> 00:02:55,290
with her this
summer in developing

74
00:02:55,290 --> 00:02:57,560
a what's called "The
List" of her magazine.

75
00:02:57,560 --> 00:03:01,170
So I got to edit the list,
make sure there were no typos,

76
00:03:01,170 --> 00:03:04,440
and make sure there
was no repeating names.

77
00:03:04,440 --> 00:03:08,125
And at the end of the summer,
in the Labor Day issue,

78
00:03:08,125 --> 00:03:10,208
she published my name on
the list, which was cool.

79
00:03:10,208 --> 00:03:11,079
I agreed to that.

80
00:03:11,079 --> 00:03:13,120
Our business development
coordinator, Ali Winter,

81
00:03:13,120 --> 00:03:14,430
she was kind of my supervisor.

82
00:03:14,430 --> 00:03:16,130
I answered to her.

83
00:03:16,130 --> 00:03:17,256
She told us what to do.

84
00:03:17,256 --> 00:03:18,880
She kind of ran the
office, so she just

85
00:03:18,880 --> 00:03:20,560
told us what to do every day.

86
00:03:20,560 --> 00:03:22,518
Our event marketing
coordinators, Brittany Gold

87
00:03:22,518 --> 00:03:24,860
and Ali Wilson, I went to
high school with them too--

88
00:03:24,860 --> 00:03:26,690
they just worked for Joanna.

89
00:03:26,690 --> 00:03:29,470
And this summer, we had
a group of ten interns.

90
00:03:29,470 --> 00:03:31,280
So we worked in the
office two days a week

91
00:03:31,280 --> 00:03:33,530
and then events on the weekends.

92
00:03:33,530 --> 00:03:37,160
So I really kind of balanced
two jobs this summer

93
00:03:37,160 --> 00:03:38,802
because they were
very different.

94
00:03:38,802 --> 00:03:39,760
I worked in the office.

95
00:03:39,760 --> 00:03:42,390
It was a lot of just
basic office tasks.

96
00:03:42,390 --> 00:03:44,530
But two fun things that
I did in the office--

97
00:03:44,530 --> 00:03:46,610
I got to work on a
social media calendar.

98
00:03:46,610 --> 00:03:49,890
So as part of the package
that clients buy--

99
00:03:49,890 --> 00:03:53,830
they buy ad space on
Facebook or Instagram

100
00:03:53,830 --> 00:03:57,190
so we got to develop
the calendar for when

101
00:03:57,190 --> 00:03:58,980
we were going to post.

102
00:03:58,980 --> 00:04:04,130
And also, I got to work
on an events calendar.

103
00:04:04,130 --> 00:04:07,840
And I did events
from June to August.

104
00:04:07,840 --> 00:04:10,170
I wrote little blurbs
about them, when they were,

105
00:04:10,170 --> 00:04:12,670
what they were, and that was
published on the website, which

106
00:04:12,670 --> 00:04:14,135
was really cool.

107
00:04:14,135 --> 00:04:18,220
And so, at the events, we did
the basic set up and clean up,

108
00:04:18,220 --> 00:04:21,450
but I also got to do
social media coverage.

109
00:04:21,450 --> 00:04:23,440
We would take pictures
of Deborah or Sam

110
00:04:23,440 --> 00:04:25,930
and the wine they were
drinking and the clothes

111
00:04:25,930 --> 00:04:27,305
they were wearing
and the jewelry

112
00:04:27,305 --> 00:04:30,620
they were wearing
kind of just to market

113
00:04:30,620 --> 00:04:33,080
the sponsors of our events.

114
00:04:33,080 --> 00:04:35,530
And then photography-- I was
asked to do photography a lot

115
00:04:35,530 --> 00:04:36,312
actually.

116
00:04:36,312 --> 00:04:38,520
And so, we would just match
the names and the numbers

117
00:04:38,520 --> 00:04:42,850
and then they would publish
on the [INAUDIBLE] magazine.

118
00:04:42,850 --> 00:04:45,690
So the events calendar--

119
00:04:45,690 --> 00:04:46,770
I got to work on that.

120
00:04:46,770 --> 00:04:48,760
I did four events calendars.

121
00:04:48,760 --> 00:04:52,120
That's me on the list.

122
00:04:52,120 --> 00:04:53,690
Yeah.

123
00:04:53,690 --> 00:04:57,660
And also, these are
pictures from our events.

124
00:04:57,660 --> 00:05:00,481
You know, clearly,
it's all strategic.

125
00:05:00,481 --> 00:05:04,780


126
00:05:04,780 --> 00:05:08,402
That's from the Hampton
Classic and from a lot

127
00:05:08,402 --> 00:05:11,070
of other events we did.

128
00:05:11,070 --> 00:05:14,300
I took that picture and I
got to post it on Instagram.

129
00:05:14,300 --> 00:05:16,920
So basically, part of my
internship this summer

130
00:05:16,920 --> 00:05:18,766
was rooted in
promoting our magazine

131
00:05:18,766 --> 00:05:20,390
through various social
media platforms,

132
00:05:20,390 --> 00:05:23,400
but we really only use
Facebook and Instagram.

133
00:05:23,400 --> 00:05:25,760
So social media is a part
of promoting our magazine,

134
00:05:25,760 --> 00:05:26,550
specifically.

135
00:05:26,550 --> 00:05:28,758
It helped to advertise our
feature stories, our cover

136
00:05:28,758 --> 00:05:32,380
stories, our cover stars
promoting our events.

137
00:05:32,380 --> 00:05:35,410
So from the pictures,
it's important we capture

138
00:05:35,410 --> 00:05:37,072
the sponsors of our events.

139
00:05:37,072 --> 00:05:38,530
It's part of their
package, so they

140
00:05:38,530 --> 00:05:40,030
expect that we're
going to advertise

141
00:05:40,030 --> 00:05:42,830
for them throughout the summer.

142
00:05:42,830 --> 00:05:45,590
It also kind of made me realize
that a lot of social media

143
00:05:45,590 --> 00:05:47,520
is scripted, it's
very strategic,

144
00:05:47,520 --> 00:05:50,650
and it's the interns
that run the pages.

145
00:05:50,650 --> 00:05:52,680
We're kind of part of
this now generation,

146
00:05:52,680 --> 00:05:55,800
so we know the whole, like,
social media etiquette, when

147
00:05:55,800 --> 00:05:59,315
to post, what to post, what
people are going to like.

148
00:05:59,315 --> 00:06:01,110
So we're controlling
social media,

149
00:06:01,110 --> 00:06:02,996
we're controlling
communication, and we're

150
00:06:02,996 --> 00:06:05,890
controlling how we advertise.

151
00:06:05,890 --> 00:06:08,360
And then another
part of my internship

152
00:06:08,360 --> 00:06:11,090
was networking and those
interpersonal connections.

153
00:06:11,090 --> 00:06:14,060
Much of my networking
happened within the office.

154
00:06:14,060 --> 00:06:17,915
Like I said, like, the
three people that I worked

155
00:06:17,915 --> 00:06:20,622
with closely, they were only
24, and I went to high school

156
00:06:20,622 --> 00:06:21,330
with two of them.

157
00:06:21,330 --> 00:06:25,340
So it was cool to hear their
experience because they all

158
00:06:25,340 --> 00:06:28,020
went through the internship
and then they all got jobs.

159
00:06:28,020 --> 00:06:29,980
So it was interesting
to hear, you know,

160
00:06:29,980 --> 00:06:34,050
what my next steps are in
getting a job in this field.

161
00:06:34,050 --> 00:06:37,960
And so, I also got to learn
their style of professionalism,

162
00:06:37,960 --> 00:06:42,880
which was kind of unique, how
they communicate with clients

163
00:06:42,880 --> 00:06:45,153
and how I could communicate
with clients at events,

164
00:06:45,153 --> 00:06:48,190
and when I would answer calls
or see them in the office.

165
00:06:48,190 --> 00:06:51,630
I also kind of learned that
it's OK to ask for help.

166
00:06:51,630 --> 00:06:56,706
It's OK to be unsure of what
is expected of me and ask.

167
00:06:56,706 --> 00:07:00,570


168
00:07:00,570 --> 00:07:03,162
So, lastly, my expectation
versus reality--

169
00:07:03,162 --> 00:07:04,620
I thought this
internship was going

170
00:07:04,620 --> 00:07:05,730
to be a little more structured.

171
00:07:05,730 --> 00:07:07,240
I thought I would
come in every day

172
00:07:07,240 --> 00:07:09,192
and have a list of things
I needed to get done

173
00:07:09,192 --> 00:07:11,400
and I would know, sitting
at a desk, answering calls.

174
00:07:11,400 --> 00:07:12,859
But it really wasn't like that.

175
00:07:12,859 --> 00:07:14,775
I would come in some
days and have one project

176
00:07:14,775 --> 00:07:17,010
and some days I would
have six projects.

177
00:07:17,010 --> 00:07:20,010
So it really
depended on the day.

178
00:07:20,010 --> 00:07:22,200
So there were also,
like, three interns

179
00:07:22,200 --> 00:07:23,200
in the office every day.

180
00:07:23,200 --> 00:07:25,556
So some days they would--

181
00:07:25,556 --> 00:07:28,620
you'd be doing nothing while
they were working on a project.

182
00:07:28,620 --> 00:07:30,810
And that's kind of--

183
00:07:30,810 --> 00:07:33,045
you're like, what do
I do for all this time

184
00:07:33,045 --> 00:07:34,510
and I'm just sitting around.

185
00:07:34,510 --> 00:07:37,350
But we make it work.

186
00:07:37,350 --> 00:07:38,910
I also thought it
was going to be

187
00:07:38,910 --> 00:07:40,566
more of a marketing internship.

188
00:07:40,566 --> 00:07:42,940
And I didn't know that I was
going to get to work events,

189
00:07:42,940 --> 00:07:45,356
so that was really cool because
that was my favorite part.

190
00:07:45,356 --> 00:07:46,690
I got to meet some cool people.

191
00:07:46,690 --> 00:07:48,432
I worked a golf classic.

192
00:07:48,432 --> 00:07:51,130
I worked a grand
prix [INAUDIBLE]..

193
00:07:51,130 --> 00:07:52,720
So I got to meet a
lot of cool people

194
00:07:52,720 --> 00:07:55,392
and see that whole world.

195
00:07:55,392 --> 00:07:57,350
So, really, just after
spending my whole summer

196
00:07:57,350 --> 00:07:59,732
working for a local
magazine, it taught

197
00:07:59,732 --> 00:08:01,315
that Mount Holyoke
really has prepared

198
00:08:01,315 --> 00:08:05,834
me to communicate and work with
people in a professional way

199
00:08:05,834 --> 00:08:09,020
and use my skills
that I gained here.

200
00:08:09,020 --> 00:08:10,650
I think that, the
future, I'd like

201
00:08:10,650 --> 00:08:14,810
to work for a bigger magazine
and do a little more marketing.

202
00:08:14,810 --> 00:08:17,350
So that's kind of what I'm
hoping for next summer.

203
00:08:17,350 --> 00:08:19,631
But I think it was
a good first start.

204
00:08:19,631 --> 00:08:21,880
So, thank you.

205
00:08:21,880 --> 00:08:22,443